LAGO strengthens its presence on the international design scene with the opening of its new flagship store in the Durini Design District, one of the most iconic and dynamic districts of the Milanese scene. A further step in the brand's growth path, which is part of a network of excellence in contemporary design.
Located in one of the streets symbolic of furniture and design, the new LAGO space becomes an exceptional showcase for the brand's design philosophy: an immersive environment where design can be experienced through innovative collections, sustainable solutions and a selection dedicated to the contract sector, designed for architects and professionals.
"The opening of our flagship in Durini represents a great evolution in LAGO's growth path. This space is not just a shop, but a true showcase of the brand's identity, a place of meeting and inspiration for those who live and breathe design. The choice of location was strategic: being in the heart of the Durini Design District means being part of a network of excellences that define the contemporary design scene" comments Daniele Lago, President & Head of Design of the company.
With this new opening, the brand expands its showroom network in Milan, joining the Porta Nuova and Porta Romana stores. A strategic expansion to meet the needs of an increasingly wide and varied public.
The inauguration coincides with the 63rd edition of the Salone del Mobile, underlining LAGO's desire to be an active and recognised protagonist of Milan's design week.
"With Durini, LAGO takes a further step in its expansion, consolidating its presence in one of the world's most influential design districts. This flagship is much more than a showroom: it aims to be a reference point for professionals, a place where our design language takes on new life", concludes Daniele Lago.
With Durini, LAGO confirms its innovative role in the world of furnishing, continuing to explore new ways of living and interpreting spaces, in a dynamic, sustainable and strongly identifiable key.
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