An iconic space in the heart of Milanese design showcases LAGO’s innovation and design philosophy, further consolidating the brand’s presence in one of the international design community’s vital hubs.
Milan, 7 April – LAGO announces the opening of its new flagship store in the vibrant heart of Milan's Durini Design District. This space represents a significant milestone in the company's history, establishing itself as a landmark for the brand’s innovative vision and distinctive design philosophy. The Durini store joins LAGO's existing locations in Porta Nuova and Porta Romana, expanding the brand's presence in the city and enhancing its capacity to meet the diverse needs of an increasingly broad audience.
“The opening of our flagship store in Durini marks a pivotal step in LAGO’s journey of growth. This is not merely a store—it’s a genuine showcase of our brand’s identity, a meeting point and source of inspiration for everyone passionate about design. The strategic choice of location in the Durini Design District allows us to join an exceptional network that defines the landscape of contemporary design” said Daniele Lago, President & Head of Design at LAGO.
Situated in one of the district's most prestigious areas, the Durini store offers an immersive experience in the LAGO world, showcasing the latest collections and innovative design solutions. A dedicated area will focus on the contract sector, featuring selections specifically designed for architects and industry professionals. Alongside iconic pieces, the flagship will introduce new products that fully embody the brand’s identity, meeting contemporary living requirements with versatile and sustainable solutions.
The store’s opening coincides with the 63rd edition of Salone del Mobile, further enhancing LAGO’s position within the international design scene. "With Durini, LAGO takes another significant step in its global expansion, solidifying our presence in one of the world’s most influential design districts. This flagship is more than just a showroom—it aims to become a reference point for professionals, a space where our design language finds renewed expression" added Daniele Lago.
Through this opening, LAGO reinforces its role as a leading voice in contemporary living, continuously innovating and dynamically reinterpreting spaces with sustainability in mind. The flagship store thus serves as a dialogue platform between the brand and its audience, creating an authentic and engaging environment to experience and explore design.
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